GOP Working to Attract More Women

March 31, 2014

For its latest effort to expand the appeal of the Republican Party, the Republican National Committee (RNC) launched a new ad campaign, “Create Your American Dream,” featuring Americans stating why they are Republicans. When announcing the six-figure ad buy in fourteen 2014 target Senate states, the RNC press release mentions that the ads tested well with women.

The Republican Party is making a noticeable effort to try to reach more women, but the success of the Democrats’ “war on women” strategy suggests more is needed to maximize gains in the 2014 midterm election.