Take Cosmopolitan seriously — it’s using shirtless male models to get out the vote

October 29, 2014

What does it take to get single college women to vote? Shirtless male models.

As part of its midterm election participation, Cosmopolitan recently ran a contest asking students their plans to get their peers to vote, with the prize being a party bus to shuttle students to the polls “stocked with snacks, prizes, shirtless male models, and more.”