Companies Are Offering New Mothers More Perks Without Government Mandates

May 31, 2017

Need help planning a gender reveal party? If you work at Fifth Third Bancorp, a Cincinnati-based banking and financial services institution, your first phone call might not be to your mother, but instead to your employer.

Fifth Third Bancorp provides a maternity concierge service to help expectant employees and those with infants under a year with tasks such as rescheduling a baby shower, ordering birth announcements and picking strollers. The purpose of the program is to help mothers stay and advance in the workplace—Fifth Third Bancorp found that employees who have taken maternity leave in the last 12 months leave the company at almost twice the rate of all women at the firm.