Excluding Conservatives From Female Empowerment Campaigns Is Bad Politics And Bad Business

July 18, 2017

GoldieBlox, a company promoting engineering as a career to young girls, launched a new #BeLikeHer campaign today. The hashtag campaign celebrates female role models in sports, politics and STEM fields, and encourages participants to post a photo with a sign naming their favorite female role model above the hashtag.

This sounds like a positive, uplifting campaign that we could all get behind.

But the first image in the 2 minute 35 second video is a re-creation of the Women’s March with young girls wearing pink pussy hats and holding signs that say, “A Woman’s Place Is In The Revolution,” “She Persisted,” and “Resister!”