Valentine’s Day for many is just another “Hallmark holiday,” an event companies promote to sell wares. There are 55 holidays listed on Hallmark’s website, including some that most of us aren’t even aware of, like Sweetest Day, October 20 this year. The company describes it as “a reminder that a thoughtful word, deed or small gift enriches the life of the recipient as well as the person giving it.”
Some may cynically dismiss Valentine’s Day as a day businesses use to sell flowers, chocolate and wine. But we shouldn’t this year. There seems to be more confusion than ever about how to pursue a romantic interest and how men and women should treat each other in relationships. We need to celebrate Valentine’s Day.